Warner Bros. — Concept Design & Product Development

Warner Bros. is one of the most recognisable entertainment brands in the world — which makes it one of the most demanding to design for.
I've worked on a range of custom product concepts for Warner Bros., spanning mugs, clothing, and stationery. The process goes beyond artwork: it starts with generating ideas that feel right for the brand, developing those concepts into considered designs, then distilling everything into clean, persuasive one-pagers that pitch the idea clearly to the client team.
Each one-pager has to do a specific job — communicate the concept quickly, show how it translates to the product, and give the client enough to say yes. Getting that balance right, between creative ambition and commercial clarity, is where most of the real work happens.