Custom Cycle Jersey Designs

Almost every jersey here is a completely custom design — no templates, no off-the-shelf layouts.
I've designed cycle jerseys for clubs, charities, and individual riders across a range of briefs. When clients come with a vision, I translate it. When they hand over the creative, I build something from the ground up that represents who they are and stands out in a peloton. The design has to work at a glance, from a distance, at pace — constraints that make it one of the more focused briefs in product design.